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About


WHO & WHAT IS RARE BREED?

Rare Breed Apparel shines as a beacon of creativity within the Hawaiian Street Wear and Culture scene, offering a unique take on fashion. The brand's name, "Rare Breed," draws its inspiration from a beloved family saying that deeply resonated with Honey, the creative force behind the label. Drawing from her 'ohana's legacy, she reimagined the phrase "We are a Rare Breed" as a symbol of pride and empowerment.

Established back in 2008, Rare Breed started as a small-scale operation, creating pieces on a sporadic basis to meet demand. Even as life kept Honey busy, the brand always held a special place in her heart. However, a tragic event in 2017, the passing of her father, served as a poignant reminder of the fleeting nature of life and the importance of pursuing one's dreams without delay. Encouraged by her father's messages of unity and resilience, Honey revitalized Rare Breed, imbuing it with a message of inclusivity and excellence. The brand embraces individuality, transcending boundaries of race and religion, advocating for the perpetual celebration of our diverse cultural heritage. Ultimately, Rare Breed epitomizes diversity and the enduring spirit of a rare and exceptional lineage.

RARE BREED as defined by the English Dictionary: a person or thing with characteristics that are uncommon among their kind; a rarity.

RARE BREED as defined by the Urban Dictionary:  A person who is different and unique from all. A rare breed is special and stands out from everyone. Rare breeds outshine all around them and are destined for greatness. Rare breeds are usually beautiful and are unique in style and fashion.