Who & What is Rare Breed?
Rare Breed Apparel shines as a beacon of creativity within the Hawaiian Street Wear and Culture scene, offering a unique take on fashion. The brand's name, "Rare Breed," draws its inspiration from a beloved family saying that deeply resonated with Honey, the creative force behind the label. Drawing from her 'ohana's legacy, she reimagined the phrase "We are a Rare Breed" as a symbol of pride and empowerment.
Established back in 2008, Rare Breed started as a small-scale operation, creating pieces on a sporadic basis to meet demand. Even as life kept Honey busy, the brand always held a special place in her heart. However, a tragic event in 2017, the passing of her father, served as a poignant reminder of the fleeting nature of life and the importance of pursuing one's dreams without delay. Encouraged by her father's messages of unity and resilience, Honey revitalized Rare Breed, imbuing it with a message of inclusivity and excellence. The brand embraces individuality, transcending boundaries of race and religion, advocating for the perpetual celebration of our diverse cultural heritage. Ultimately, Rare Breed epitomizes diversity and the enduring spirit of a rare and exceptional lineage.
Definition of Rare Breed
RARE BREED as defined by the English Dictionary: a person or thing with characteristics that are uncommon among their kind; a rarity.
RARE BREED as defined by the Urban Dictionary: A person who is different and unique from all. A rare breed is special and stands out from everyone. Rare breeds outshine all around them and are destined for greatness. Rare breeds are usually beautiful and are unique in style and fashion.
The Heart & Soul of Rare Breed
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Our Mission
Our goal is to revolutionize the fashion industry by inspiring creativity, embracing individuality, preserving our heritages, and advocating for positive transformations.
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Our Vision
Our vision is to be recognized for our innovative and trendsetting creations, steadfast dedication to environmental conservation, and passion for preserving Hawaiian traditions and culture.
The Inspiration behind Rare Breed, Honeyʻs dad - Richie
We are a Rare Breed
The ʻOhana behind the Brand
At Rare Breed Maui, the creative force behind the brand is Honey Kahoʻohanohano (known affectionately as Honey Girl), along with her husband Kevin and their three sons - Kevin Kāʻeo, Luke and Isaiah. Together, this family team collaborates on generating ideas and bring them to life through their unique designs. Honey takes the lead on crafting the graphics, illustrations and photography that adorn the apparel and stationery, infusing each piece with her artistic flair. With over 14 years of dedication and hard work, Rare Breed has evolved into a brand where their vision comes to life in vibrant designs that resonate with their customers.
About Honey
Meet Honey Kahoʻohanohano, the visionary force driving Rare Breed. Fourteen years ago, she pivoted from the corporate world to devote her time to nurturing her sons, yet her creative spirit never wavered. Recognized as the face and proprietor of the acclaimed and award-wining Lifestyle and Beauty Blog, Honeygirlsworld.com, Honey is more than just an online influencer; she is a true artist at her core. When she is not cherishing moments with her beloved family - her husband Kevin and three sons - or actively supporting her sonsʻ schools, she dedicates her energy to her full-time role at Honeygirlʻs World and crafts stunning jewelry and stationery pieces. Within Rare Breed, Honey infuses her illustrations into the distinctive creations, imbuing each item with her unique artistic touch. From the captivating artwork on stationery to charming stickers and apparel, every piece reflects Honeyʻs creative brillance.
The Aloha Dynasty Camo Collection
When you purchase a product from Rare Breed Apparel Maui & HoneyXO Shop, you are not only getting a high-quality item but also a piece of art created by a talented artist. Honey's passion for her craft shines through in every design, making each product a true reflection of her artistic vision. Whether you choose a t-shirt, zipper pouch, or dress, you can be confident that your purchase is a unique and special creation. Support Honey's artistic journey and bring a touch of Hawaiian inspiration into your life with our exclusive designs.