Did you know that around 85% of all textiles produced by the fashion industry end up in landfills? Yes, you read that correctly... 85%! This makes textiles the major contributor to environmental damage. One in every 5 garments reaches a landfill without being worn - not even once. By choosing to support Rare Breed, you are selecting to buy from a small business that creates their apparel, accessories & stationery only as the order is placed, creating less fabric and paper waste than conventional manufacturing. Read all about our commitment to our ʻāina (land)here.